Dave's Social Media Blog

A Super Bowl 52 Rematch on Facebook, Who has the Better Social Media Presence?

As one of the most successful franchises in the National Football League, the New England Patriots have established a dynasty with seven championships. However, that success seems to be dwindling since they were eliminated by the Tennessee Titans in the first round of the playoffs.

Alternatively, the Philadelphia Eagles (my favorite team, but I’ll try not to be biased) haven’t had as much success overall as a franchise. Despite having several experienced and gritty rosters, the Eagles have only won one Super Bowl in their 86 year existence. However, the tide seems to be changing on this franchise since that lone Super Bowl victory was only a few seasons ago in 2017…against the Patriots.

Similar to their dominance on the field, the New England Patriots have an outstanding following on Facebook compared to the Eagles (6.7mil followers to the Eagles 3.1mil). However, that doesn’t necessarily mean the Patriots are doing a better job managing their Facebook page. After examining and comparing each Facebook account, here is what I found about how each brand is doing in three best practices areas:

3 Audibles to the Patriots Social Media Game Plan

Over the past two decades, the New England Patriots have been a dynasty in the National Football League with seven championships. Since being eliminated by the Tennessee Titans, I’ve admired how the Patriots have been able to keep their social media audiences engaged in the off-season by posting effective content. However, I’m curious why they don’t practice the same strategies across all of their platforms. Here are three improvements I found while taking a deeper dive into the Patriots social media platforms of Facebook, Instagram, and Twitter:

Another Patriot Revolution, This Time on Social Media

Over the past two decades, the New England Patriots have been one of the most successful franchises in the National Football League. With seven championships, they’ve been a perennial contender in the playoff picture. However, their past season ended much earlier than expected when they were eliminated in the first round by the underdog Tennessee Titans. This sudden upset and immediate loss of content presented their Facebook page with a significant challenge…

What would they post to continue interacting with their followers while still receiving high levels of engagement?